Unlock the Future of Sales & Marketing
AI-Driven Agile Strategies That Boost Performance, Innovation & Profitability
With Marina Alex — Global Agile Expert & Founder of SWAY (Sales with Agile)
Are your sales and marketing teams ready for what’s next?
Join Marina Alex for an exclusive, high-impact webinar that will transform the way your business approaches growth. Discover how combining Agile methodology with AI can revolutionise your sales pipeline, team dynamics, and customer engagement.
What You'll Learn:
✅ Achieving Revenue and Profit Goals – Helping Company Make Money.
✅ Shift employee culture towards an Ownership mindset – when people take responsibility, they make a different.
✅ Increase leadership and employee engagement.
✅ Apply AI to cut costs and improve efficiency.
Who Should Attend:
- Business Owners looking to increase revenue
- Business leaders & executives focused on sustainable growth
- Agile coaches & consultants ready to bring Agile principles into high-impact business areas
FAQs
What is Agile?
Agile is a new way of working with a different mindset.
Before Agile, we ran projects with the Waterfall method. The Waterfall project’s success rate (defined by on-time and on-budget delivery) hovers around 22% – 27% when the Standish Group surveys project managers worldwide.
With the Agile way of working, the success rate doubles. On top of that, Agile teams are usually very innovative and frequently deliver products that customers love. They are also speedy to respond to business requests, advocate breaking down departmental silos, and have lower overall management overhead.
The Agile way of working has become the de facto product development method in modern organizations. From its humble beginning in IT, it is now widely used in almost every industry. With the help of Agile, companies can use the “Software development mindset” to develop cars, airplanes, agriculture machinery, capital projects, financial products, and marketing collaterals.
If your company hasn’t started implementing Agile yet, this can be an excellent time to start.
Why should we use Agile?
There are many benefits to working in the Agile way. We can look at this from several perspectives:
People:
Better collaboration and an empowered work environment lead to happier teams.
Project:
More likely to be on time, on budget, with better transparency and predictability. Able to adapt to change.
Working environment:
Less silo, less bureaucracy, and ability to make faster and better decisions on a changing business landscape.
Better product:
Customer-driven development and the ability to gather feedback to optimize the product quickly leads to more potent delivery and stronger business results.
How do we get started with Agile?
We always start small and then gradually scale up after initial success. This will allow us to control the pace and manage the change risk easier.
Step 1
Understand what Agile stands for and how it differs from traditional projects and product development.
Step 2
Identify a project with 2-3 teams, ideally 20-30 people. Set this up as a pilot project.
Step 3
Train everyone involved in this project, including the senior management and leadership team.
Step 4
Create Scrum Teams.
Step 5
Convert your existing project requirements to Agile requirements
Step 6
Start working.
Step 7
Run the project for 2-3 months
Step 8
Look at the project status when we reach a milestone, optimize our work process, and repeat step 6.
Developing products the Agile way means we need to collaborate with our business users and customers more. We gather their feedback periodically and immediately change our product based on their feedback.
This may be new to an organization that just started its Agile journey. You will notice the business outcome improves substantially and love the result you are getting.
Do I need a background in Agile or AI to benefit?
No prior experience is necessary. Whether you’re a beginner or experienced, you’ll gain new insights and tools you can apply immediately.
Is there a cost to attend the webinar?
The webinar is free to attend, but spots are limited. Reserve your seat now to ensure access to exclusive insights and live Q&A with the Speaker.
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Questions or enquiries
You can contact us at
Email: romanoff@ciagile.com
WhatsApp: +6019-2981055
